WHO CAN PARTICIPATE
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Filmmakers , Videographers
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WHO IS IT FROM
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Tropicana-“Now Breakfast Shall Win”
A good breakfast makes for a good start to the day but is compromised due to rushed mornings and a hectic lifestyle.
Tropicana 100% with the goodness of nine fruit nutrients helps bridge the lack of nutrition caused by an incomplete breakfast, therefore becoming an important part of our urban Indian breakfast routine.
The campaign tag line ‘Now Breakfast shall Win’ depicts everyday battles between incomplete and the interruptions that lead to a rushed morning.
The TVCs capture situations like important calls from the office or a few more winks of sleep leading to incomplete breakfast. It showcases morning breakfast battles – like egg versus mobile phone and dosa versus pillow — to highlight this gap.
What is the target Audience: 25+, Sec A ie. Mumbai, Delhi, Calcutta, Chennai, and Bangalore.
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HOW DOES THE WINNER GET SELECTED
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Tropicana completes your breakfast. The film maker best able to Complete the incomplete film while bringing alive the “Rushed mornings—lead to a compromised breakfast – lack of nutrition” stands a chance to take home the Rs100000/- cash reward.
The submission will be subject to acceptance, by the applicant, of the terms and conditions.
Post the submission; the entrant may invite votes from across various social networks like Facebook and Twitter.
Time taken to shortlist candidates will take roughly 1 week - screening process may be conducted by the host (Tropicana) or by an In-House expert.
Winners may be selected from the shortlisted pool but may not be restricted to the pool. Tropicana has the flexibility of selecting the winner beyond the shortlisted entries.
Tropicana can decide to select any submission/entry that appears during the contest.
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WHAT DOES THE WINNER GET
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The winner will receive a cash incentive of Rs 1,00,000
To showcase their imagination, creativity and talent as part of Tropicana’s Complete the incomplete Film Campaign and again mass recognition
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WHAT ARE THE NEXT STEPS
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Filmmakers and videographers have to submit a 1 min short film in In sync with Tropicana’s brand positioning of “completing breakfast”
The opening shot and the last shot is provided , all the filmmakers are required to do is fill in the gap and complete the incomplete film.
To submit your work, simply click “Get Started” and upload videos (not exceeding 1 min). Entry is limited to one submission per artist.
The video must be uploaded on Youtube (www.youtube.com) first and then copy paste the link on talenthouse submission page.
Invite your friends from Facebook and Twitter to vote for your work to create authenticity in the voting process.
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IMPORTANT DATE
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Submission Deadline: February 8th 2012
Voting Begins: Febraury 10th 2012
Voting Closes: February 20th 2012
Winners Announced: February 28th 2012
STEPS TO PARTICIPATE
1) Submit a maximum 1 min video in in sync with Tropicana’s brand positioning of “completing breakfast”
(not exceeding 5 MB each)
2) Participants must submit only one entry (1 video) and the content of the video should be light hearted ,fun and interesting.
3)The opening shot and the last shot is provided as below, all you are required to do is fill in the gap and complete the incomplete film.
Click on the "downloadable files" tab below to download the opening & closing shots;
4) The video must be uploaded on Youtube (www.youtube.com) first and then copy paste the link on talenthouse submission page
5) Please go through this link on how to upload a you tube video>http://www.youtube.com/watch?v=_O7iUiftbKU
6) The video must be an original piece of work and must not have been commercially used before or during the time of this creative invite
7) Voting begins after the submission deadline 8) Invite your friends to vote for your submissions once the voting begins 9) In the title box mention the name of your project & in the description box mention the other details
10) Good luck!
TERMS & CONDITIONS:
1) The project must be an original piece of work and must not have been commercially used before or during the time of this creative invite.
2) User is solely and exclusively liable for violation of any intellectual property rights including copyrights in the images.
3) If any person or entity finds that the images or work of arts provided by User or used by Talenthouse is a copyright or intellectual property rights of that party, the person should immediately notify Talenthouse of the same with sufficient and legally admissible proof at the email address: contact@talenthouse.com and by physical notice at the office address at: Corporate Legal Department, located at Reliance Big Entertainment Pvt Ltd., 5th Floor, 49/50, Maruti Chambers, Veera Desai Extension Road, Off new link road, Andheri West, Mumbai 400053
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