Saturday, July 2, 2011

Call for Entries ; PONDS


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Prizes 

1st Prize: USD 5,000

2nd Prize: USD 3,000


3rd Prize: USD 2,000


POND'S INSTITUTE


Prize USD 10,000
Upload end time 08/21/2011
Get the brief

Teaser


The Pond’s Institute is a proudly independent group of scientists that ensures that all Pond’s innovations meet the highest scientific and consumer safety standards. We have been leading the scientific community in understanding skin and beauty since 1846. Through our research, we have created many world’ firsts and scientific breakthroughs... but very few people know about us.

Your challenge is to take our scientific stories and bring them to life in a way that is entertaining and appealing to the average consumer. Select one or more of the following stories and bring them to life in a 60 - 90 second video or animation that tells the story of the Pond’s Institute. 

Friday, July 1, 2011

Adobe Summit 2011, B'lore


Adobe Flash Platform Summit 2011, Bangalore. 27-29 July 2011.    LAST CHANCE To REGISTER At 799/- ONLY
Conference days: 27-28 July, Workshops: 29 July, Venue: NIMHANS Convention Center, Bangalore
 StdYou Pay
271999/-799/-
281999/-799/-
27 + 282999/-1499/-
294999/-2999/-
27 + 28 + 295999/-3999/-
REGISTER NOW
  Use Code: AFPS11AD176 
Offer Closes Friday.
Speakers
Greg Demichillie
Greg DeMichillie
Renaun Erickson
Renaun EricksonBen Forta
Ben Forta
Sujit Reddy
Sujit Reddy
Adam Lehman
Adam Lehman
Duane Nickull
Duane NickullImmanuel Noel
Immanuel Noel
Ed Rowey
Ed Rowey
Anirudh Sasikumar
Anirudh Sasikumar
Mala Sharma
Mala SharmaHemanth Sharma
Hemanth Sharma
Jacob Surber
Jacob Surber
Harish Sivaramakrishnan
Harish Sivaramakrishnan
Andrew Shorten
Andrew ShortenRameshSrinivasraghavan
Ramesh Srinivasraghavan
Deepa Subramaniam
Deepa Subramaniam
Mayank Kumar
Mayank Kumar
Bhakti Pingale
Bhakti_PingalePrashanth Singh
Prashanth Singh
Ashish Vasisht
Ashish Vasisht
Sponsors
      Sreenivas Ramaswamy                                    Brijesh Patel                                 Shreyas Lokkur                               Chittaranjan Panigrah
      Rajorshi Ghosh Choudhury                           Varun Bhatia                                   Kaushik Mookerjee                     Dinesh Yadav
                                                                                                                                                                                                                                                            More Speakers>>
50-Min Focussed Sessions - 27 & 28 July 

Flex 4.x - A Deep Dive
Adobe Flex is the leading RIA platform that powers rich Internet applications in every industry vertical and across the globe. Flex 4 has been a quantum leaf forward in making Flex easier to adapt to design requirements the define an engaging customer experience. It introduces a new component architecture (Spark) and new graphics primitives (FXG). In this session, Deepa, who has steered Flex SDK through these exciting times as a Product Manager, explains this new component architecture. Additionally, Deepa will dive into the new mobile development framework based on Spark, Flex 4.5, which forms the foundation of enabling applications for multiple devices with a common codebase.
Top AIR APIs to Bring your Mobile Apps to Life
Get to know the most important APIs of Adobe AIR 2.6 that give you the expertise you need to build great apps for devices. Simple, yet powerful, APIs that give you access to device in ways which take your mobile apps to the next level. All the way from simple file access to accessing the Microphone, Geolocation, Accelerometer and many more features, this session will cover most of the APIs that are critical and experience booster for your AIR applications for multiple platforms and devices. Also learn the basics of creating multi-device, multiplayer apps and games using P2P and other multi-user interaction classes.
What's New in FlashBuilder 4.5
Flash Builder 4.5 is the latest release from the Adobe stables. Flash Builder 4.5 introduces several new features that make it the tool of choice for rich web and mobile application development. Flash Builder 4.5 introduces the ability to program in Flex and AS for iOS, Android and Playbook, several productivity features, ability to roundtrip with Flash Catalyst and also an all new integration with Zend Studio for PHP development. In this session, Product Managers Adam Lehman and Jacob Surber take you through the compelling new features and the exciting possibilities they enable.
Become a Mobile Guru in the Multiscreen World
There are a lot of aspects to building mobile applications for different devices. Come learn about how to approach screen differences, form factors, application logic, skinning, state persistence, and layout views. Learn how to use the Flex framework to address the above challenges.
Building Multi-platform Enterprise Mobile Apps - a Case Study
Building apps for multiple devices with the Adobe Flash Platform is the best way to make your apps look beautiful and run like a charm across multiple platforms. This session will cover a case study on how a complex, enterprise grade, high fidelity, customer experience multi-device app was built in record time using Adobe Flex Mobile SDK and Adobe AIR. The session will throw light on the key design considerations, coding practices and UX patterns used to implement this app across multiple form factors along with some of the challenges faced and how they were addressed. In a nutshell - everything about building a real, high-performance app for the device realm using Adobe AIR and Adobe Flex.
Turbocharge your Flex Apps for the Web and Mobile Devices
Adobe Flex and Flash Builder enable developers to write applications for the web, the desktop and mobile devices like iPhone, iPad, Android Phones and the Playbook using a common programming language and code infrastructure. However, writing applications for resource constrained devices requires some performance tuning. While the Flex mobile framework abstracts out most of this complexity, there are several measures that a developer can take to ensure the application performance on the mobile devices is as good as it can get. Additionally, web applications also need to be made as lean as possible to ensure high response and fidelity. Anirudh will provide several methods that explain how a Flex and AS3 developer can optimize his/her application for high performance, both for the web as well as for devices.
Building P2P Apps for Mobile Devices
This session is an insight into the Peer-To-Peer capabilities of AIR for Mobile. Bring about a better user experience and improve efficiency with your apps communicating with each other over the RTMFP protocol, without the need for a server. Take advantage of this capability supported across Playbook, Android and iOS devices, Cloud Sourcing information across varied platforms. Understand Peers, Multicasts, Groups, Directed Routing, et al. The session gives you a kick start in creating Video Chat apps, Multi-Player Games, Data sharing apps and more.
CEM: An Architect's Perspective
In this talk, Adobe Sr. Technical Evangelist Duane Nickull dives deep into the concepts of Customer Experience (CX) and Management (CEM) and how it differs from the architectural discipline of UX. Attendees will then gain knowledge into the requirements of enterprise service platforms to facilitate the implementation of the core concepts of CEM. During this session, Mr. Nickull will also discuss the reconciliation of disparate metadata terms via ontological work and why this is so important for enterprises to understand from a technical and business perspective.
180-Min Workshops - 29 July 

Deep Dive into Flex 4.5
Adobe Flex is a highly productive, free, open source framework for building expressive mobile, web, and desktop applications. In this workshop you will learn how to build high fidelity applications using the new, high performance, Flex 4 Spark architecture. The workshop will dive into the organization of the framework, application basics, skinning workflows and also touch upon how you can use this to create applications for multiple devices from one codebase. As a part of this workshop, you will also be exposed to Flash Builder 4.5 which increases developer productivity dramatically for building applications. This workshop will also touch upon extending the Flex framework, through custom components, which enables you to create differentiated experiences. Additionally, if you are a Flex 3 developer, this workshop will also highlight some of the core changes in Flex 3 compared to Flex 4 and point you in the right direction if you need to migrate Flex 3 applications to Flex 4.
Building Rich Enterprise Applications with Adobe LiveCycle ES & Adobe Flex
Adobe LiveCycle Enterprise Suite makes it easier for people to interact with information through intuitive user experiences, improved efficiencies through business process automation, and enhanced customer service through personalized communications management.

During this workshop attendees will learn the basics of LiveCycle ES, a leading enterprise software platform. The introduction will cover creating a LiveCycle ES application, creating a PDF interactive form, including it within a Business Process and programmatically invoking the process via Java over SOAP. Additionally, the workshop will show how developers can create a rich Internet application with Flex and connect it to a LiveCycle service. LiveCycle Mosaic allows developers to aggregate multiple RIAs into a single personalized and customized view. We will conclude this workshop with a look into how to evolve a LiveCycle application into a Mosaic application. Attendees will walk away with the basic knowledge about LiveCycle including an understanding of what the technology is, what the key concepts and components are, how developers can use them and where to get more information..
Best Practices for Engineering Enterprise Flex Applications
As enterprises use Flex applications increasingly for both internal applications as well as to reach out to their customers, these applications have become critical to the success of businesses. This implies that the applications should be not only be useful & intuitive, but also be high performance, maintainable, and flexible to be able to react to changing demands. In this workshop you will learn how to architect and optimize large-scale enterprise applications in Flex.

This workshop delves into best practices to improve modularity and performance of Flex applications. This includes methods of organizing code for large projects, exploring the framework's module and RSL capabilities. You will and also learn how to leverage Adobe developer tools, like the sophisticated Flash Builder 4.5 Profiler, to investigate and isolate performance and memory bottlenecks.

Additionally you will be exposed to tools like Flex PMD that can further assist with building enterprise grade applications.
Framework-based Development for Flex Applications
Rich Internet applications built with Flex and AS3 are now widely prevalent and frequently used for large enterprise applications used by thousands of users. These are complex applications built by large, collaborating teams situated across the globe and collaborating on several aspects of an application simultaneously. In this workshop, you will learn how to architect such large RIAs and structure them for scalability and maintainability across its lifetime. MVC is a popular pattern used to manage such applications and this workshop will dive into a couple of the popular MVC frameworks and explain how they can be used to create scalable applications. You will be taken through a hands-on experience of building a simple application with Parsley and Cairngorm.
Producing HTML5 and CSS3 Web Content with Adobe Tools
Working with HTML has never been so exciting! As HTML5 and CSS3 gathers momentum, modern browsers are evolving in tandem, expanding the realm of possibility for the web content producers. Even as the evolution continues, early adopters have started taking advantage of some of this new technology; and here is an opportunity to jump in early and get your hands dirty This workshop will take you through the basics of HTML5 and CSS3 through working with the new semantic tags, building some animation awesomeness with the tag to doing some incredibly cool CSS 3 styling. You will also get introduced to programming with HTML5 video & audio tags along with web sockets, server sent events, geo-location and local storage. Needless to say here is your chance to also see some of the work Adobe has been doing in its tool chain to support web content production using HTML5, CSS3 and other related technologies. At the end of this workshop, you will be ready to take your first steps in building some cool stuff with all the new features HTML5 and CSS3 has to offer.
www.adobesummit.com