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Create A Short Film To Win Prizes Worth Rs.10 Lacs
Airtel, a leading telecom company in India, is now using Internet to connect with the youth in a great manner. After the success of its ‘har friend zaroori hai, yaar’ (HFZ) brand campaign – the company has further extended this brand idea to identify great new talent and promote video artists to create videos that are inspired by interesting ‘Friend Types’.
As a complete deviation from traditional media strategy, airtel wants to acquire these videos on the web for the online audience to view and share
As a complete deviation from traditional media strategy, airtel wants to acquire these videos on the web for the online audience to view and share
Host's Choice
The winner for the grand prize would win an amount of Rs. 1,50,000. Also, upto 20 videos would be acquired at a pre decided cost of Rs. 35,000 per video to be paid to the artist wherein the complete rights of the video would be owned by airtel.
For refrence videos click on:youtube.com/airtelhfz
Get Involved
Submit by: February 16, 2012
Vote: February 17, 2012 - February 24, 2012
Winner(s) Announced: Februrary 26, 2012
Vote: February 17, 2012 - February 24, 2012
Winner(s) Announced: Februrary 26, 2012
Who can participate
Film-makers, animation artists, videographers
Steps to participate
- Submit a video on the following theme - "Telling the world what type of friends you have"
- Create a video of a "friend type" e.g. kanjoos friend, bhukkad buddy, tedha buddy, heroine, devdas friend, lady rambo,dramaebaaz, chuddi buddy etc.
- Upload your video to YouTube , then enter the video URL and click "Get Video".
For refrence videos click on:youtube.com/airtelhfz
Please be sure to upload your final video to YouTube 24 to 48 hours before the submission deadline to ensure that you are able to upload your submission to Talenthouse on time.
YouTube could take up to 48 hours to clear your video to be played on third party websites like Talenthouse India.
Winner Selection Process
All eligible video submissions received during the 'Video Submission Period' will be judged by a panel of representatives of organizer (“Panel” or “Judge(s)”). The judges will score each eligible entrant’s video based on the following judging criteria (the “Judging Criteria”), each given equal weight:
1) How original/creative/entertaining is the Video Submission?
2) How well do you explain your friend type?
3) How is the technical execution (e.g., Camera/Sound/Lighting/Editing)?
4) Does your video submission inspire others to submit videos and share them?
2) How well do you explain your friend type?
3) How is the technical execution (e.g., Camera/Sound/Lighting/Editing)?
4) Does your video submission inspire others to submit videos and share them?
Guidelines
- Running Time: One (1) minute maximum, including any credits. If entry is longer than one (1) minute, the entry may be disqualified in the Organizer’s sole discretion.
- Video Submissions must also comply with the YouTube Site’s “YouTube Community Guidelines” set forth athttp://www.youtube.com/t/community_guidelines (“Community Guidelines”) and must not:
- Include trademarks, logos, or copyrighted material not owned by entrant or used without permission (such as company names, music, photographs, works of art, or images published on or in websites, television, movies, or other media);
- Use individuals’ last names, in whole or in part;
- Reveal any personal information about another individual, including another person’s address, phone number, e-mail address, credit card number or any information that may be used to track, contact or impersonate that individual
- Refer to public figures
- Contain profanity, pornographic, or sexual content, content promoting alcohol, illegal drugs, tobacco, firearms, or weapons, hateful content of any kind (including racism, sexism, etc.), content that promotes violence or harm to another living creature, or any other offensive, obscene, or inappropriate content
- Defame, misrepresent, or contain disparaging remarks about other people or companies, including, but not limited to, the Organizer
- Promote a political agenda regardless of the political affiliation; contain materials embodying the names, likenesses, photographs, or other identifying elements of any person, living or dead, without permission.
TERMS & CONDITIONS:
1) The project must be an original piece of work and must not have been commercially used before or during the time of this creative invite
2) User is solely and exclusively liable for violation of any intellectual property rights including copyrights in the images.
3) If any person or entity finds that the images or work of arts provided by User or used by Talenthouse is a copyright or intellectual property rights of that party, the person should immediately notify Talenthouse of the same with sufficient and legally admissible proof at the email address: contact@talenthouse.com and by physical notice at the office address at: Corporate Legal Department, located at Reliance Big Entertainment Pvt Ltd., 5th Floor, 49/50, Maruti Chambers, Veera Desai Extension Road, Off new link road, Andheri West, Mumbai 400053
Create A Short Film To Win Prizes Worth Rs.10 Lacs
WHO CAN PARTICIPATE
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Filmmakers , Videographers
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WHO IS IT FROM
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Tropicana-“Now Breakfast Shall Win”
A good breakfast makes for a good start to the day but is compromised due to rushed mornings and a hectic lifestyle.
Tropicana 100% with the goodness of nine fruit nutrients helps bridge the lack of nutrition caused by an incomplete breakfast, therefore becoming an important part of our urban Indian breakfast routine.
The campaign tag line ‘Now Breakfast shall Win’ depicts everyday battles between incomplete and the interruptions that lead to a rushed morning.
The TVCs capture situations like important calls from the office or a few more winks of sleep leading to incomplete breakfast. It showcases morning breakfast battles – like egg versus mobile phone and dosa versus pillow — to highlight this gap.
What is the target Audience: 25+, Sec A ie. Mumbai, Delhi, Calcutta, Chennai, and Bangalore.
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HOW DOES THE WINNER GET SELECTED
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Tropicana completes your breakfast. The film maker best able to Complete the incomplete film while bringing alive the “Rushed mornings—lead to a compromised breakfast – lack of nutrition” stands a chance to take home the Rs100000/- cash reward.
The submission will be subject to acceptance, by the applicant, of the terms and conditions.
Post the submission; the entrant may invite votes from across various social networks like Facebook and Twitter.
Time taken to shortlist candidates will take roughly 1 week - screening process may be conducted by the host (Tropicana) or by an In-House expert.
Winners may be selected from the shortlisted pool but may not be restricted to the pool. Tropicana has the flexibility of selecting the winner beyond the shortlisted entries.
Tropicana can decide to select any submission/entry that appears during the contest.
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WHAT DOES THE WINNER GET
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The winner will receive a cash incentive of Rs 1,00,000
To showcase their imagination, creativity and talent as part of Tropicana’s Complete the incomplete Film Campaign and again mass recognition
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WHAT ARE THE NEXT STEPS
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Filmmakers and videographers have to submit a 1 min short film in In sync with Tropicana’s brand positioning of “completing breakfast”
The opening shot and the last shot is provided , all the filmmakers are required to do is fill in the gap and complete the incomplete film.
To submit your work, simply click “Get Started” and upload videos (not exceeding 1 min). Entry is limited to one submission per artist.
The video must be uploaded on Youtube (www.youtube.com) first and then copy paste the link on talenthouse submission page.
Invite your friends from Facebook and Twitter to vote for your work to create authenticity in the voting process.
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IMPORTANT DATE
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Submission Deadline: February 8th 2012
Voting Begins: Febraury 10th 2012
Voting Closes: February 20th 2012
Winners Announced: February 28th 2012
STEPS TO PARTICIPATE
1) Submit a maximum 1 min video in in sync with Tropicana’s brand positioning of “completing breakfast”
(not exceeding 5 MB each)
2) Participants must submit only one entry (1 video) and the content of the video should be light hearted ,fun and interesting.
3)The opening shot and the last shot is provided as below, all you are required to do is fill in the gap and complete the incomplete film.
Click on the "downloadable files" tab below to download the opening & closing shots;
4) The video must be uploaded on Youtube (www.youtube.com) first and then copy paste the link on talenthouse submission page
5) Please go through this link on how to upload a you tube video>http://www.youtube.com/watch?v=_O7iUiftbKU
6) The video must be an original piece of work and must not have been commercially used before or during the time of this creative invite
7) Voting begins after the submission deadline 8) Invite your friends to vote for your submissions once the voting begins 9) In the title box mention the name of your project & in the description box mention the other details
10) Good luck!
TERMS & CONDITIONS:
1) The project must be an original piece of work and must not have been commercially used before or during the time of this creative invite.
2) User is solely and exclusively liable for violation of any intellectual property rights including copyrights in the images.
3) If any person or entity finds that the images or work of arts provided by User or used by Talenthouse is a copyright or intellectual property rights of that party, the person should immediately notify Talenthouse of the same with sufficient and legally admissible proof at the email address: contact@talenthouse.com and by physical notice at the office address at: Corporate Legal Department, located at Reliance Big Entertainment Pvt Ltd., 5th Floor, 49/50, Maruti Chambers, Veera Desai Extension Road, Off new link road, Andheri West, Mumbai 400053
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