Wednesday, May 4, 2011

An Introspect on the Decade of the Indian CG Industry


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10 years have gone by and the relationship between India and the AVGC sector has been bittersweet. Much achieved and at phases much lost. It has been a whirlwind journey through the passage of time. The achievements act as the escalator to hopes and the disappointments are considered as the lessons. While we document the aspirations we might just learn few facts with this little introspective. 

We can say that we are yet in the preliminary stage, but how many reality checks would be needed? Ten years is a long period of gestation. India thrives on entertainment, why audiences aren't yet ready to digest that an animated movie is telling a story. Is the story good enough? When the story is good enough producers shy away asking where is the audience. Is there a way to break the Catch 22?
India also provides the possibilities to form our Industry's constitution, with a database of inspirational legend of the west.
Once that is achieved, leaving no loopholes will it convince the pessimists who don the garb of producers?

There are an end number of platforms and the information keeps circulating but does it filter beyond the realms of the walls of people who already know.

Like any trend to spread its branches and reach out to the target audience, years of market research and understanding of consumer behavior is crucial.

To understand the roots of the CG Industry of India, we are tracing back the routes. CGTExpo 2011 will therefore try and TRACE BACK THE PIXELS... To know how deep the roots are. Taking a leaf from the environment and theme of CGTExpo 2011 we try to introspect THE LEGEND OF INDIAN ANIMATION.
 

























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